With nearly 30 years’ experience in the arenas of interior design and brand development, Pure Design House specializes in creating custom designs through innovative solutions. This highly effective design team believes the best way to unite an idea with an emotion is by telling a compelling story. Their concept-driven design solutions embrace an integrated approach and present authentic stories with the power to transform people

This award-winning design team’s biggest initiative is giving back to the local communities. Design With Purpose™ is a 501(C)3 non-profit, started in Laguna Beach when founder, Deana Duffek decided that she and her team could help a variety of non profits by pooling their design resources to help kids in need.

After  spending three decades within the design, corporate and non-profit arenas, we witnessed just how much waste is involved in high-end luxury remodels; so we asked ourselves, what if there was a way to reuse, repurpose and reinvent some of the products that would otherwise go into landfills.

Not only is the sustainability aspect of what Design With Purpose does extremely important to Deana, but she herself overcame the obstacles of early childhood trauma—and a history of suicide within her own family. The trauma-informed design work we are doing within each individual WellSpace is extremely personal. “I knew early in my career that I wanted to help children, but to be able to do it on this scale is so incredibly important to me. If we are able to help one child change their way of thinking, feel heard, understood, mitigate future harmful behaviors, and most importantly feel valued, then we are accomplishing our mission,” says Duffek.